This packaging concept is designed for an imagined Australian organic snack brand. This project brief involved creating a packaging solution for a dry food product available in three types. Corella’s trail mix range consists of tropical, summer, and berry-theme blends, each combining dried fruits, roasted nuts, and seeds.
Each packet features an illustrated pattern that highlights the ingredients in the trail mix. These illustrations were originally drawn with gouache and then digitally coloured with a watercolour style. The whimsical, hand-painted design reflects Corella's artisan and organic branding. The packaging design is printed on Via Felt, a recyclable paper stock. Instead of incorporating a plastic zip lock or a synthetic polyester thread for the resealable design, biodegradable hemp threads or 100% cotton embroidery are used.
